As a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today’s competitive marketplace. If you’re not a numbers person, Accounting for the Numberphobic is to the rescue!
Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports–many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it’s true–you’re not a numbers person. How can you learn to make sense out of all this Greek?
This easy-to-follow guide demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business–and impacts your decisions.
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