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People Powered: How Communities Can Supercharge Your Business, Brand, and Teams by Jono Bacon

نویسنده: Jono Bacon

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

What is the key value proposition of building a community?
What kind of community do we need and how do we build and integrate it into our organization?
How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
How do we develop authentic, productive relationships with community members both online and in person?

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