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The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) by Robert W. Bly

نویسنده: Robert W. Bly

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed:

 ۸ headlines that work–and how to use them
The 5-step “Motivating Sequence” for generating more sales and profits
۱۰ tips for boosting landing page conversion rates
۱۵ techniques to ensure your emails get high open and click-through rates
How to create powerful “lead magnets” that double response rates
The “۴ S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly’s The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.

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