“If you haven’t had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.”– Marty Cagan

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.

About the Author

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.

What People Are Saying

“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” – Phil Terry, Founder, Collaborative Gain; co-author, Customers Included

“Teresa’s work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach – product discovery is a regular, consistent practice, that’s measurable and impactful.” – Jocelyn Mangan, CEO, HimForHer

“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them – yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” – Martin Eriksson, Co-Founder & Chairman, Mind the Product

“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” – Mike Herrick, SVP Technology, Airship

“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” – Hope Gurion, Product Leader & Team Coach, Fearless Product