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Competing on Analytics: Updated, with a New Introduction: The New Science of Winning by Jeanne G. Harris PDF

نویسنده: Jeanne G. Harris

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With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney’s vacation experience, Google’s HR, UPS’s logistics, the Chicago Cubs’ training methods, and Firewire Surfboards’ customization. Additional new topics and research include:

Data scientists and what they do
Big data and the changes it has wrought
Hadoop and other open-source software for managing and analyzing data
Data products—new products and services based on data and analytics
Machine learning and other AI technologies
The Internet of Things and its implications
New computing architectures, including cloud computing
Embedding analytics within operational systems
Visual analytics

The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company’s fortunes in the age of analytics and big data.