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Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran PDF

نویسنده: Srini Sekaran

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“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki

“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, Salesforce

Launch Products the Right Way.

A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:

Understanding the customer journey
Creating personas
Building positioning statements
Writing compelling messaging
Building a go-to-market strategy
Determining pricing and packaging
Launching products
Working with analysts and the press
Enabling sales and creating demand
Influencing the product roadmap