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Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush PDF

نویسنده: Wes Bush

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You’ll find answers to all of these questions inside this book. In addition, I’ll also show you:

How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it (Ch. 10)

Which HUGE mistake ProfitWell’s Patrick Campbell says can “kill your growth and set you up for long-term failure”…and how to avoid making it (Ch. 8)

How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue (Ch. 13)

Why you can’t ever stop your churn, but how you can (almost) wipe it out (Ch. 15)

The 4-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)

Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)

What the “Triple-A” sprint cycle is and how to use it to build a sustainable growth process—in just 1 month (Ch. 12)

How to stop paying customers from slipping away (Ch. 15)

The 3 apocalyptic “tidal waves” that are coming for SaaS companies—and what you MUST do to survive them (Ch. 1)

How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)

The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)

Which 7 people you need in your “tiger team” to run a successful product-led growth team (Ch. 11)

The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)

Product-Led Growth also comes packed with “do this, not that” real-life examples from the industry’s biggest brands—as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.