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دانلود کتاب Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush

“Product-Led Growth is about helping your customers experience the ongoing value your product provides…and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”

“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja

“Why did I just blow $300K promoting a whitepaper?”

That’s the hard question I asked myself but couldn’t answer—after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.

But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.

Hi, I’m Wes Bush, founder of ProductLed.com. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible…by making your product the tool that helps you acquire, convert, and retain customers.

But what does it mean to be “product-led”? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?

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Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush PDF

نویسنده: Wes Bush


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You’ll find answers to all of these questions inside this book. In addition, I’ll also show you:

How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it (Ch. 10)

Which HUGE mistake ProfitWell’s Patrick Campbell says can “kill your growth and set you up for long-term failure”…and how to avoid making it (Ch. 8)

How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue (Ch. 13)

Why you can’t ever stop your churn, but how you can (almost) wipe it out (Ch. 15)

The 4-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)

Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9)

What the “Triple-A” sprint cycle is and how to use it to build a sustainable growth process—in just 1 month (Ch. 12)

How to stop paying customers from slipping away (Ch. 15)

The 3 apocalyptic “tidal waves” that are coming for SaaS companies—and what you MUST do to survive them (Ch. 1)

How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)

The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)

Which 7 people you need in your “tiger team” to run a successful product-led growth team (Ch. 11)

The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)

Product-Led Growth also comes packed with “do this, not that” real-life examples from the industry’s biggest brands—as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.

نویسنده

Wes Bush

سال

2019

زبان

English

فرمت فایل

PDF + EPUB + AZW3

تعداد صفحات

147

ISBN10

1777119316

ISBN13

978-1777119317

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دانلود کتاب Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush

96,000تومان

نویسنده

Wes Bush

سال

2019

زبان

English

فرمت فایل

PDF + EPUB + AZW3

تعداد صفحات

147

ISBN10

1777119316

ISBN13

978-1777119317