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دانلود کتاب Marketing: A Relationship Perspective (Second Edition) 2nd by Svend Hollensen

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ‘new’ relationship approach into the traditional process of developing effective marketing plans. The book’s structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen’s and Marc Opresnik’s holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

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Marketing: A Relationship Perspective (Second Edition) 2nd by Svend Hollensen PDF

نویسنده: Svend Hollensen


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Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ‘new’ relationship approach into the traditional process of developing effective marketing plans. The book’s structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen’s and Marc Opresnik’s holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

نویسنده

Svend Hollensen

سال

2019

زبان

English

فرمت فایل

TRUE PDF

تعداد صفحات

521

ISBN10

1944659625

ISBN13

978-1944659622

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دانلود کتاب Marketing: A Relationship Perspective (Second Edition) 2nd by Svend Hollensen

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نویسنده

Svend Hollensen

سال

2019

زبان

English

فرمت فایل

TRUE PDF

تعداد صفحات

521

ISBN10

1944659625

ISBN13

978-1944659622