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Choice Hacking: How to use psychology and behavioral science to create an experience that sings by Jennifer L. Clinehens PDF

نویسنده: Jennifer L. Clinehens

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Additional resources included with the book:

Access to free video Companion Course
Access to exclusive free resources, tools, examples, and use cases online

Who will benefit from reading Choice Hacking?

This book was written for anyone who wants to better understand customer and user decision-making. Whether you’re a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking.

About the Author

Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master’s degree in Brand Management as well as an MBA from Emory University’s Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald’s, and Adidas, and she’s helped shape customer experiences across the globe.

A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping.

To learn more about this book, or contact the author please check out ChoiceHacking.com