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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount) 1st Edition, by Jeb Blount PDF

نویسنده: Jeb Blount

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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, authored by Jeb Blount, is an essential resource for sales professionals, account managers, and business leaders in today’s competitive marketplace.
Raising prices is one of the most challenging yet necessary tasks in business, and this book equips you with the tools to do it successfully. Blount provides a step-by-step approach to handle price increase conversations with confidence, ensuring you protect margins while retaining your best customers.
Key Takeaways from the Book:
Master the psychology of pricing and buyer behavior.
Learn proven scripts and frameworks for price discussions.
Navigate objections and resistance with ease.
Build trust and strengthen client relationships during negotiations.
Leverage emotional intelligence to manage challenging conversations.
Blount’s insights are drawn from years of experience in the B2B field, making this book both practical and actionable. Whether you’re a seasoned sales professional or new to price negotiation, this guide will help you overcome fear, communicate value, and maintain customer loyalty—even in the face of higher prices.
If you’re looking to maximize profitability without compromising relationships, Selling the Price Increase is a must-read.