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Confessions of the Pricing Man: How Price Affects Everything 1st ed by Hermann Simon PDF

نویسنده: Hermann Simon

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Pricing isn’t just a number—it’s a strategic tool that influences everything from customer perception to business profitability. In this insightful book, Hermann Simon, a global pricing expert, shares decades of experience to reveal the science and art of pricing.
Key takeaways include:
Understanding how price impacts customer decisions and market dynamics.
Strategies to set prices that reflect value while maximizing profit.
Insights into psychological pricing and how perception shapes buying behavior.
Real-world examples from diverse industries to illustrate proven pricing tactics.
Whether you’re an entrepreneur, marketer, or business leader, this book provides the tools and knowledge needed to make pricing a cornerstone of your success. It’s a must-read for anyone looking to navigate competitive markets and leverage pricing as a powerful advantage.