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Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam PDF

نویسنده: Madhavan Ramanujam

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Innovation isn’t just about creating something new—it’s about creating something customers are willing to pay for. This groundbreaking book offers a practical framework for building products that deliver maximum value by focusing on price first.
Key insights include:
Why traditional product development often leads to failure.
How to identify your customers’ true willingness to pay.
Strategies for integrating pricing into the product design process.
Real-world examples of companies that have succeeded with this approach.
Whether you’re an entrepreneur, product manager, or business leader, this book provides actionable steps to align innovation with profitability. Learn how to avoid costly mistakes, understand customer priorities, and design products that achieve market success. By monetizing innovation effectively, you can unlock growth and create products your customers can’t resist.